Taking into account the perceptions of locals as well as visitors to La Plana de l’Emporda, a region in Girona (Spain) undergoing an agricultural intensification process, this study attempts to explore the linkages between agricultural landscapes and human well-being by performing open, single-question interviews with 241 respondents. The results show a high perception of cultural ecosystem services as benefits from agricultural landscapes, although differences across respondent groups and across a rural–urban gradient suggest important trade-offs. Our results demonstrate that potential conflicts in the study area might emerge between a rural view on agricultural landscapes and a more production-oriented landscape appreciation. We consider it relevant to take into account potential social conflicts due to the new social composition in Mediterranean rural areas where different perceptions regarding the delivery of ecosystem services coexist.
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